Using Shock To Get 13.4M Eyeballs In 9 Seconds

Using Shock To Get 13.4M Eyeballs In 9 Seconds

@filter.baby is an E-commerce brand totally killing it on TikTok, one video, in particular, got over 1 million likes, and 13.4M views… but why?

Video 1 Stats (video here):

1.9M likes, 13.4M Views, 5.9K comments, 16K shares 9 seconds long

Profile Stats (@filer.baby): 93.7k gained in about a year

Standout Video elements that made each video viral:

Video 1:

• 2 frames in the first 2 seconds of the video

• Fitting audio that adds to the entertainment/ topic of the video

• Relateable scenario described in the opening text of the video, skincare junkies (their target audience can relate to this)

• Brings a twist to the video, by visually showing the gunk that accumulates in sinks (delivering unknown knowledge most of their target audience didn’t know about)

Digging Deeper On What Made The Video POP!:

Usually, in viral videos, there is always an element that carries the most weight in making the video go viral. In this video’s case, that element would be unearthing new knowledge to their target audience (skincare lovers) but also delivering the content in such a way that anyone could watch the video and be just as equally shocked.

They doubled down on shocking their target audience with new information to a whole other level when they showed the gunk that accumulated in a sink on camera. Showing and not just telling on TikTok, always take the video far.

The audio of the video was also funny, and fitting to the video they were taking, making sure that the video cut to the point visually was also a key factor for reaching millions of people. Many people most likely rewatched just to see the dirtiness of the bacteria in the sink again, and also most likely shared that video with others who didn’t know bathroom sinks could get so clogged up with bacteria.

In need of some TikTok Help? Let's talk!