Make Your Product The Hero And Get 3M Views In 23 Seconds!

Make Your Product The Hero And Get 3M Views In 23 Seconds!

Better Brand Health is a supplement company totally crushing it on TikTok. You might be thinking, but how do boring vitamin pills get millions of views on a platform like TikTok? And well, it's by starting a conversation and making their product the hero of the video, so let’s break it downnnn!

Video Stats: 354.3K likes, 3.1M Views, 1208 comments,16K shares, 96.3K Saves, 23 seconds long

(video here)

Standout Video elements that made it viral:

-Opening with a resonating hook, on “kept knowledge”

-colorful opening showing popular/recognizable alcohol bottles

-Text on screen with the hook described, changes color shows more effort/ more attention-grabbing

-2 frame changes in the first 3 seconds, the video is always moving/ something happening. Also what is being talked about is visually shown

-Use of technical language to make people feel as if they are going/ are learning something

-provides actionable steps that make the video saveable/shareable

-makes the product the hero of the video that will block your hangover rather than promote the product.

I want to take the time in this post to really talk about “Making the product the hero, or the villain”, instead of it being promoted. Similar to the invisible CTAs I talked about previously, Making your product the hero or the villain is an indirect way to promote it and this video is a great example of doing so.

The video starts off with the person talking about a topic not many people bring up a conversation around, but a lot of people experience it. This brought the viewer deeper into the video to see what else the video had to offer on this secretive topic. We can also often see this in videos where people talk about periods and other sexual organs.

The colorful and full-of-movement videos behind the text also really brought the video together to stop the scroll and keep the viewer's attention.

Not too long after the thumb was stopped the video rolls out some technical knowledge on the topic. Making the person feel like they are really getting value from the video.

This then leads to actionable steps a person can take to resolve the issue by showcasing specific products people can purchase, or instead by the “hangover blocker” from the brand and solve the entire issue with one pill. Brilliant!

They also got close enough to the viewer by, digging deep into things they experience but don’t talk about and offering help with their products or others. This tactic allows for the delivery of the product to be into the viewer's personal life and beyond their screen.

The pure fact that the brand offered different alternatives makes them 10x more trustworthy.

You might have also noticed this video's high share count, and this is because well a lot of people experience hangovers and a lot of people drink. Stacking valuable information into a lesser talked about topic triggers people to want to share with others and be helpful to others, which furthers their social status. And also save the video for later use which explains the high save count.