Corn earrings get 38k Sales

Corn Earrings and 38K sales?

Donnie and Aubrey took it to TikTok to share the story behind their new store, “Caught a vibe creations”, here are the stats for the most viral video.

11M views 2M likes 8K comments 7k Shares, 20-second long video.

(video here)

Now for the quick breakdown of what made this video POP!

-compelling visual opening of “being behind something”

-polarizing text on screen a “husband making jewelry to heal his inner child”

-wholesome candid video of the husband making jewelry, in the first 3 seconds

-showcasing a completely unexpected product that makes the audience want to know more

-Snapchat photo of the wife looking comfortable in her home and a “sad” face (very authentic)

-The music makes the viewer feel as though they have entered a wholesome atmosphere, as it is a track from a heartfelt Disney movie

-behind the scenes frames

-the invisible CTA “Checking for orders” at the end

Wow, first off this video is a masterpiece, it is so wholesome and is one of the best short-form stories I have seen in a while. Definitely, most brands can recreate it and get similar views if done right.

So what made the thumb stop? And glued the eyes to the screen?

The opening of the video was really secretive and compelling at the same time, leading to built-up curiosity. The viewer was also delivered exactly what the text said on screen “My husband is making jewelry to heal his inner child” within the first 3 seconds he is shown making the jewelry. Now a man making jewelry to help his inner child is something most viewers had never heard before and sounds like a “feel-good moment” which everyone loves so this captures a broad audience. This led to the thumb-stopping and people wanting to see more.

In the second frame, a small corn earring is shown, completely unexpected! But humorous and pulls on your heartstrings. The viewer begins to wonder why small mini food jewelry is healing his inner child and wanting to know more, this is where the eyes get glued to the screen and keep watching.

Quickly a frame of the wife is shown while she is at home where she shows in her facial expressions how precious she thinks the earrings are, this Snapchat photo makes it seem as if the viewer is a friend of the wife as most Snapchats we receive that look like that is from our friends! This further connects the viewer to the creator

In the next frame, we see the husband taking pictures of the jewelry for his website this again makes the viewer feel as if they are behind the scenes and further emotionally invests them into the brand and video.

Lastly, one of my favorite things about brand TikToks, is what I call the “Invisible CTA”.

The last frame says he is “checking for orders”, this puts into the mind of the viewer they can purchase this item, but it doesn't tell them to do anything. This leads to people wanting to give back and be a part of his story, even more, it also turns the purchase from “buying new jewelry”, To a new order Donnie will see and get happy about.

Overall the tactic of this video was:

Polarizing visual and text opening, delivering on the opening in the first 3 seconds, authentic clips to get the person invested emotionally into the brand, and an invisible CTA that turns a purchase of an item into sending happiness to Donnie!