A Cool Spoon Gets 22M Views in 9 Seconds

A Cool Spoon Gets 22M Views in 9 Seconds

Hey Lab Fam!

Today we have a video breakdown on a dropshipping store, take these learnings and apply it to your own brand!

Video Stats: 1.6M likes, 22M Views, 8.6K comments, 20K shares 9 seconds long

(video here)

Standout Video elements that made it viral:

-polarizing/ unexpected twists in the video

-Fast-moving opening frame

-Fitting sound

-Played on a common internet meme

-Product fit the meme’ness of the video

A Deeper Dive

• You might have seen this popular conversation online. Whether the milk or cereal should be poured first! If you haven’t it is a huge argument on tiktok, and this video inserted itself into the conversation with this video. Which prompted a lot of comments.

• Although the main thing that got this video 22M views were the scenes where they switched cereal to be inside of the milk container and milk in the cereal box. This made viewers not know what was coming next and eagerly watch into the next scene furthering watch time retention. Aswell as humorous comments like “This man is the definition of never letting them know my next move.

• Fast movements in each video also played a large role in capturing the viewer’s eyes and not letting them go.

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