A Candle Maker Gets 23.3M Views… Why?

Hey Lab Fam!

Today we will be breaking down @messagecandleguy on Tiktok, he is a small business owner who literally just makes candles with messages in them and uploads a video of the process. His content strategy brings in millions of views to his TikTok page, and thousands of customers to his Shopify store. Today we will be dissecting his most popular video and breaking down why it went viral!