Become #1 on the Appstore using TikTok!

Become #1 on the Appstore using TikTok!

Locket Camera is an app that used TikTok to sky its app users to 192,000 people and by doing so they became #1 on the appstore!

View the Video: here

Video Stats:

6.3M views 205K likes 6.2K shares

6.3 million views 205k likes 6.2k shares

What made the Video POP:

-Tiktok storytelling

-Surprise Opening that captures the attention of the viewer

-Unexpected twists that retain the viewer watch time

Let’s Dig Deeper:

The theme of this video is telling the story behind the app Locket.

People love to know the story behind things and there was even a comment that said “This made me love Locket even more”

Their story was fascinating and had romance tied into it which is one of the main reasons why the video did so well

There was a larger purpose, the locket app wasn’t just an app but the digital glue between two lovers.

Those with romantic or close platonic relationships can deeply relate and feel the separation the founders experienced.

This leads to massive reactions from those who have felt the same.

The video is also beautifully produced, the audio of the speaker is crisp and the instrumental song fits the theme of the video

The video is also appreciating the audience for being with them, by giving them thanks for being there.

This unlocks something called reciprocity in the human brain, when someone gives us something we feel obliged to give something back.

In this case, what people gave back were likes and engagement on the post

They also showcase the “wow” factor of the app within the video, the concept of a picture from someone showing up on your home screen isn’t a common app function.

Along with getting an app as a birthday present from your boyfriend? Never heard of that before!

I'm sure this remark got a lot of shares from people saying how they wish their boyfriend would make apps for them!

The wow factors keep the viewer engaged because they feel as if they have found a video worth watching where they can discover something new.

Overall this post was just really great storytelling + appreciation of the users + product “wow” factor + cool romantic event.

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