Become #1 on the Appstore using TikTok

Become #1 on the Appstore using TikTok!

Become #1 on the app store with 192,000 users by using…

You guessed it, TikTok!

Locket Camera is an app TikTok skyrocketed on the apple store charts

This happened by harnessing the power of:

-creating organic tiktox

-posting user-generated content

-tiktok influencer marketing

but today we are going to focus on their organic marketing

The most viewed video for locket’s TikTok account stats:

6.3 million views 205k likes 6.2k shares

The theme of this video is telling the story behind the app locket.

People love to know the story behind things and there was even a comment that said “this made me love locket even more”

Their story was very interesting and had romance tied into it which is one of the main reasons why the video did so well

There was a larger purpose, (an occurring theme in viral product-based videos), locket wasn’t just an app but the digital glue between two lovers.

Those who have romantic relationships, or close platonic ones, can relate and feel deeply the separation the founders experienced.

This leads to massive reactions from those who have felt the same.

The video is also beautifully produced, the audio of the speaker is crisp and the instrumental song fits the theme of the video

The video is also appreciating the audience for being with them, by giving them thanks for being there.

This unlocks something called reciprocity in the human brain, when someone gives us something we feel obliged to give something back.

In this case, what people gave back was likes and engagement with the post

They also showcase the “wow” factor of the app within the video, the concept of a picture from someone showing up on your home screen isn’t a common app function.

Along with getting an app as a birthday present from your boyfriend? Never heard of that before!

I'm sure just this remark got a lot of shares from people saying how they wish their boyfriend would make apps for them!

The wow factors keep the viewer engaged because they feel as if they have found a video worth watching where they can discover something new.

Overall this post was just really great storytelling + appreciation of the users + product “wow” factor + cool romantic event.

What other types of viral TikTok businesses should I break down? thinking of doing some websites next!