These Bear Buds Got 12.5M Views in 6 Seconds

These Bear Buds Got 12.5M Views in 6 Seconds

@bearbudds.com l is an E-commerce brand that sells a cool but also useful product. They are called bear budds and their use case is to replace belts, in a cute way! This makes the product both a novelty and utility-based product an interesting mix that the tiktok audience loved. Although the video itself was set up for success so let’s break down how they got those millions of views!

Video Stats (video here):

122.8K likes, 12.5M Views, 238 comments, 2776 shares 6 seconds long

Standout Video elements:

• “Hack” based content

• Showing not telling, and showing in an entertaining/useful way

• Fitting/entertaining audio

• Shareable content, to a general large audience of people who struggle with loose jeans

Digging Deeper On What Made The Video POP!:

-This video reached a mass audience due to the “hack” factor of the content. Hacks are a well-known and trusted content type people tend to watch until the end, like, save, or share. Shares are especially high for this type of content because the person who shares the video is seen as useful to the person to who they sent the video. Although in this particular video, the hack isn’t using any regular at-home products, it uses the product of the Bear Budd store which lends the authority of “hack” content to the product itself. This gains the trust of the viewer much faster and the display of the product is given a larger chance to be seen. If the video was just a demo of the bear budds without the word “hack” not as many people would have stopped their scroll because fewer people are interested in being sold bear budds than they are in learning new hacks to make their daily lives easier.

-Audio! The sound picked for this tiktok which calls it “cute” fits well with the theme of the video being girly and directed toward an audience of girls.

-Lastly, the product was shown in a digestible, entertaining, and fun way. No, talking about the product and how amazing it is but rather it was shown and delivered in a proper way to get the buy-in and viewership of the target audience which in this case was younger girls who are girly!

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