42M Views in 13 Seconds...

42M Views in 13 Seconds...

Hey Lab Fam!

Hope everyone is doing well, today our lab will be focused on a TikTok from the company @uprootclean.

Their videos are simple, but also create a series that is enjoyed universally by millions of viewers. Let’s dig deep into what made this video spread!

Video Stats: 1.5M likes, 42M Views, 3.3K comments, 21K shares 13 seconds long

(video here)

Standout Video elements that made it viral:

-Sounds of kids playing in the distance

-ASMR cleaning

-Attaching a popular video genre to a broad topic

-Problem-solving item for a general but connected audience

Deep dive into the video elements that made it viral:

The sounds of the children playing in the background added an unexpected element to the video that viewers were able to comment on and point out. This added extra engagement to the video but was not the main reason why the video went viral.

The main element of the video that made it reach 40M+ people was attaching a universally liked and understood video style such as ASMR, to the problem their product solves (people which furry pets) which appeals to a large audience.

This effectively stacked each viral element on top of each other to create a far-reaching video. Share count is high because even those who don’t have pets can understand the problem the product solves or the ability for a viewer who is totally uninvolved with pets to just sit and enjoy the video is also there.

Although those who understood the problem the brush was solving and knew of someone who has furry pets most likely shared the video with a person they knew had a pet in an effort to provide value to them.

This video is a great example of how simple goes viral.

Sometimes just trying the really obvious thing is what you need to do to get those views!

In need of some TikTok Help? Let's talk!