30M Views For An Air Fryer Accessory, Why?

30M Views For An Air Fryer Accessory, Why?

Video Stats: 3.8M likes, 29.1M Views, 7.2K comments, 71K shares 6 seconds long

Profile Stats: 82.6k gained in 52 days

(video here)

Standout video elements that made it viral:

-Solves a general problem

-Entertaining

-Commentable / Conversation starter

-Double take worthy

-Features a “Viral product”

-Shareable / Show and tell worthy

-Fitting audio

Diving deep into the elements:

This video went viral mainly due to the product featured solving a problem many people have while using their air fryers.

Although, what even makes a viral product? This is a complex question to answer entirely and would need an entire letter of its own, what does make this air fryer food holder a viral product is that It solves an annoying problem many people experience on a daily basis, and has controversial points around it.

This is where the commentable element of the video comes in, since the holder is thick, it kind of defeats the point of having an air fryer since the air comes from the bottom and the holder seems to restrict that. This started a conversation in the comments alone.

The odd feature makes people take a “double take” on the video they had just watched. Increasing the retention time of the video.

On top of all this, air fryers have so-called “power users” that love their air fryers and cook everything in them. This sparks a mass share effect, since when a viewer comes across this video even if they don’t have an air fryer they most likely know someone who does and shares the video with them!

People share videos to either:

1. Share the feeling the video game them

2. increase their value to the specific person or group

3. heighten their status, Etc.

In this instance, 71K people shared the video to provide value to the person they shared it with along with the feeling of humor since the video was entertaining aswell due to the sound used.

Hope you are all doing well! Remember the best content is made backward, pinpoint the comments and feelings you want to invoke and reverse engineer from within your own specific niche, product, etc!

Any questions? just reply :)

In need of some TikTok Help? Let's talk!