18M Views For A Interview?

18M Views For A Interview?

Hey Lab fam!

Today we are dissecting the brand @ballsco on TikTok, they have been using the street interview style of content creation with great success. Although what makes their interviews so much better than all the other companies who fail at the same content type?

Video Stats: 3M likes, 18M Views, 7.4K comments, 37K shares 30 seconds long

(video here)

Standout video elements that made it viral:

-Fast-moving text in the opening frame

-The interviewer asked a polarizing question

-Humor-based video

-”Slippery Slope” interrogation

-Commentable conversation

Digging deeper into the elements:

Many brands try street interviews to promote their products but fail. Mainly because most of them don’t start " Commentable Conversations ”.

“Commentable Conversations” allow people to add something to the video, whether it is an analysis or a new idea.

If we look at the comment section, we notice many people analyze how the man being interviewed looked dead into the interviewer;’s eyes which was a funny scene.

We also notice how people thought of the topic as hilarious and were able to comment on that.

A lot of the shares of the video happened because people laughed and obtained entertainment from the video, and wanted to share the laugh with someone they knew.

Humor can sometimes be quite difficult to pull off, but when done correctly can unlock mass sharing which is the main reason why this video reached so many people.

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